Wellness/ Pilates/ Website + Stripe Subscriptions

A boutique studio that books itself

Reform wanted a digital experience as calm and confident as their sessions. We shipped a membership-driven website and a recurring booking flow.

Client / Reform Pilates Co.
01 / The Problem

What we walked into

Their old Squarespace site felt generic, payments lived in three different tools, and the instructor team was manually chasing class packs every month.

02 / The Solution

What we built

A custom-designed website with strong visual storytelling, a Stripe-powered membership engine, and an instructor portal for managing class capacity, waitlists and credits.

03 / The Results

Numbers that mattered

3.2×
Monthly recurring revenue
−8 hrs
Admin time per week
92%
Member retention at 6 months
04 / Gallery

Inside the project

Reform Pilates Co. training space
Fig. 01Website design & visual direction
Laptop showing pilates homepage
Fig. 02Homepage on desktop
Phone showing membership checkout screen
Fig. 03Membership checkout